Brand Story

Our story began in 1972 when two cousins, Bill Specht and Jim Sheppard, brought their favorite style of sub sandwich from the East Coast to their new hometown of Milwaukee. Setting out to craft the finest sandwiches possible with the belief that "there is no substitute for quality," they used bread baked daily, ingredients sliced deli-fresh and grilled subs made to order—a focus on quality we take pride in today.

Throughout our 44 years, we've been driven by the notion to Believe in Better through the continual improvement in everything we do. That's why we work to exceed expectations through focused and deliberate actions. We keep a steady pulse on industry and consumer trends with the end goal of providing our brand partners the best investment opportunity in the industry.

We invite you to join our expanding Cousins Subs family—a family that is united by a common obsession with doing things right, serving a better sandwich and supporting the community.

We Believe in Better

We Believe in Better through the continual improvement in everything we do. When it comes to the products we serve, quality has no substitute.

While others seek to create value by cutting back, we choose to improve and offer more. When our communities are in need, we offer our support.

Values & Beliefs

Grounded: We believe nothing grows without strong roots. It's why we honor our history, treat our partners, teammates and guests like family, and strive to become a valuable asset in every community we join.

Optimistic: We believe in the power of personal growth and that being successful is contagious. Having fun and striving to be extraordinary is what makes life worth living.

Passionate: We are driven to continually improve. We are obsessed with exceeding expectations and are inspired by helping those around us succeed.

Purposeful: We believe in creating positive change through focused and deliberate decisions and actions. We realize our passions by serving others and meeting the highest quality standards in everything we do.