The foundation of our success has come from being uncompromising in the quality of the product we provide our guests. By serving deli-fresh and made to order grilled subs using only the freshest ingredients on our signature bread baked daily, we deliver on our cuisine philosophy that Quality Has No Substitute.


As a Wisconsin-based company and iconic Milwaukee brand, it is important that we celebrate our Midwest heritage with complementary locally-sourced products. Here are a few of the Wisconsin-based brands we support:

Hot Off The Grill

Hot subs were meant to be made to order fresh off the grill.

Better Bread

Using the same recipe that our founders Bill Specht and Jim Sheppard developed with the help of a local baker, you'll still find us baking Better Bread daily.


We're focused on creating a deli-fresh fast casual dining experience, so we buy locally whenever we can, and cut our meats, cheeses and veggies fresh throughout the day.

Better Taste Test Challenge

Why we're better. Straight from the consumer's mouth.