Family Owned

We were founded by cousins Bill Specht and Jim Sheppard in 1972. Today, Bill’s daughter Christine continues the legacy as CEO. We want franchisees who understand the importance of family and are excited to join the Cousins Subs crew.


Quality Products

With locally sourced ingredients and better bread baked fresh daily, we stand behind our promise of high-quality food served up with 100% focus on the guest experience. Our fans adore our better products with a diverse menu, and it shows!


Passionate Franchisees

We wouldn’t be where we are without our outstanding franchisees and we know they feel the same. 40% of our current franchisees are multi-unit operators and we’re excited to see that number grow as more and more owners join the Cousins Subs franchise family.


In-Demand Segment

Everyone loves a well-made sandwich. In fact, studies show 61% of consumers eat them at least once a week. By providing better subs that fans love, Cousins is cementing our place in an industry that’s only going to grow stronger.


Stable Growth

We’re a Midwest brand at heart, taking pride in our Wisconsin roots. We currently have 100 locations throughout Wisconsin, Illinois and Indiana, and we’re rapidly expanding our footprint in markets throughout the Midwest.


Strong Numbers

93% overall system AUV growth between 2011 and 2020* and $787,428 system-wide average of traditional franchised shops in 2021** show just how much our fans love Cousins Subs.


Dynamic Leadership

Our leadership team has more than 50 years of collective brand experience. Through forward-thinking practices and extensive experience in the restaurant industry, we’ve turned Cousins Subs into a leading fast-casual brand throughout the Midwest.


Robust Support

We provide our franchisees with a blueprint for success, offering superior support for all aspects of the franchise experience. Integrated marketing, advanced training, operations tools and much more are delivered directly to you — all to help you thrive.


Constant Improvement

We’re consistently implementing new strategies and new approaches to deliver on our belief in better. From menu additions to updated mobile platforms which improve the guest experience, Cousins is committed to staying a cut above the competition.


Connecting Communities

We’re local at heart and we believe in supporting the people we serve. Our Make It Better Foundation assists our communities in avenues such as hunger, youth education and health & wellness. When you become a Cousins Subs franchisee, you’re not just making your life better; you’re helping your entire community feel the difference a family brand can make.

*For more information see Page 54 of the 2022 Cousins Subs Franchise Disclosure Document, Part 3: Growth in Average Unit Volume Between Fiscal Year 2011 and 2021
**For more information see Page 46 of the 2022 Cousins Subs Franchise Disclosure Document, Part 1-B: Average Gross Receipts of Franchised Shops for Years 2018 to 2021

Learn what makes our subs so special.